How to Choose the Best Account for Your Business
The right Google Ads account is the cornerstone of a successful campaign. This guide will help you understand the key factors in evaluating an account's value to make an informed decision.
Key Criteria for Evaluating Account Value
An account's "reputation" or "health" is determined by several factors. When choosing, be sure to pay attention to the following:
1. Spending History (Spend)
This is the most important metric. The higher the total amount spent on an account, the higher its level of trust with Google. High-spend accounts are seen as reliable advertisers, facing fewer reviews and restrictions when launching new campaigns.
2. Account Age
Older accounts (typically 6+ months) are more stable than new ones. A long lifespan proves to Google that the account wasn't created for one-off, non-compliant activities, greatly reducing the risk of accidental flagging or suspension.
3. Advertising History
We carefully review an account's past ad activities. An account with a "white-hat" (legitimate industry) history and successfully approved ads is more valuable. If an account was used for prohibited niches, its future risk is very high.
4. Account Status & Violations
A "clean" account—one that hasn't received serious warnings, had ads frequently disapproved, or been suspended—is the ideal choice. It shows the account holder understands and complies with Google's policies.
5. Geolocation and Currency
The account's country of registration and default currency should match the target market you plan to advertise in. For example, a USD account is best if you want to advertise in the US market, as it helps with payment and tax processes.
6. Verification Status
If an account has successfully completed the advertiser verification process, its credibility and value increase significantly. These accounts have the highest level of trust and are the most sought-after resources on the market.
How to Pick the Right Account for You?
Choose the most suitable account type based on your specific goals.
For Beginners or Small Budget Tests
If you're just starting out or want to test a new product/service with a small budget, we recommend choosing an account with some age (3+ months) and a small spending history (e.g., $100-$500). Such accounts are both stable and economical, sufficient for initial advertising needs.
For Professional Marketers and Agencies
If you plan large-scale advertising or you're an agency, an older, verified account with a high spending history ($5000+) is your best choice. These accounts can handle large budgets and are extremely stable, providing a solid foundation for your business expansion.
For Specific Industries or Gray Niches
If you are in an industry that is sensitive to ad reviews, choosing an account with a history in a related or adjacent industry may be helpful. Such an account is already "accustomed" to a certain type of ad and may have a higher approval rate. Be sure to consult with us about your specific situation.
Not Sure How to Choose?
Too many choices, hard to decide? No problem. Contact our experts, tell us your business goals and budget, and we'll provide a one-on-one consultation to recommend the most suitable account for you.
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